Pure Luxury is a proud sponsor of the sold-out Premiere Napa Valley 2010 . Premiere Napa Valley is an exciting event that is celebrated by Napa Valley Vintners, restaurant owners, and wine retailers & wholesalers. This event takes place this year on February 19th and 20th. Premiere Napa Valley provides the opportunity for Napa Valley vintners to create 200 unique, rare wines for this event. Guests taste from the barrel and bid on small case lots of wine. Click here to view lots guests will be bidding on!