Napa Valley – those two words bring a flood of happy emotions as one thinks of outstanding wines, amazing restaurants, spas, and relaxing resorts and hotels. There are several towns comprising Napa Valley, each with its own personality and “nickname.” The town of Yountville, also known as the Culinary Capital of Napa Valley, features more Michelin star rated restaurants in one area than any other North American city. One event celebrating the wines and cuisine of Yountville is appropriately called, Taste of Yountville. This year, Taste of Yountville presents its 22nd annual event and, for the first time, partners with Volvo Cars of North America to present Yountville Live.

bigger yountville live logo

Yountville Live is a four day celebration from March 19 – 22 of wine, food, and music. The festival includes 20 live performances, wines from over 30 wineries, and food prepared by over 15 world class restaurants and award winning chefs.

The festivities begin on March 19th with a VIP Welcome Reception at Brix restaurant from 4 p.m. to 6 p.m. Brix is well-known for their farm-to-table French-inspired California cuisine and for their mountain views. The Welcome Reception pairs delicious food with the wines of Kelleher Family Vineyards, Swanson Vineyards, Groth Vineyards & Winery, and many more. The reception also includes a live performance by platinum selling artist Blue October. Also on March 19th, choose from one of the “Eight @ Eight Dinner” events featuring wine, food, and a performance from an up-and-coming recording artist. A few choices include:

– a specially prepared menu from critically acclaimed Bottega restaurant featuring wines from Chiarello Vineyards and the incredible talents of singer, songwriter, and musician, Jillette Johnson

– wines from Hestan Vineyards created by a critically acclaimed winemaker paired with dinner prepared by Lucy Restaurant at Bardessono and a performance by American Idol season 9 winner, Lee Dewyze

– critically acclaimed for her live performances since finishing in third place of The Voice in its first season, Vicci Martinez performs as part of a dining experience including a menu from Hurley’s Restaurant paired with the impeccable wines from Hill Family Estate

The View Throughout Napa Valley

The View Throughout Napa Valley

The celebration continues on March 20th with the Afternoon of Music, Wine & Food. From 12 p.m. to 5 pm., ticketholders will be able to visit intimate venues throughout Yountville for more local cuisine, stunning wines, and live performances. Performers include alternative rock band Alpha Rev, English Indie rock band Scars on 45, and Indie Folk singer songwriter Noah Gundersen. Don’t miss the After Hours VIP Party at Bottega beginning at 10 p.m. where guests will be able to mingle with chefs, winemakers, and performers. The after party also includes a special performance from a surprise guest.

This year Taste of Yountville will be on March 21st, and includes two options. The first is a premium tasting passbook. The second is a tasting bracelet. If you choose the passbook, you’ll have access to all participating restaurants and wineries, entry to the Grand Tasting Pavilion, a tasting glass, and be able to enter the end of the day drawing. The tasting bracelet grants you entry to the Grand Tasting Pavilion, and you’ll receive a tasting glass. The 20+ participating restaurants and wineries in the passbook include Bouchon, Kollar Chocolates, Redd, Ma(i)sonry Napa Valley, Newton Vineyard, and Robert Mondavi Winery. The 20+ Grand Pavilion participants include Mustard’s Grill, NapaStyle, Foley Johnson Wines, and Grgich Hills Estate.

The grand finale for Saturday evening will be the almost sold out concert featuring O.A.R. and Aimee Mann.

concert crowd

Start your Sunday morning with a Gospel Brunch that includes a champagne bar featuring Domaine Chandon sparkling wines and a live performance from the sister team of Larkin Poe. The festivities come to an end with another almost sold out concert, this one featuring Matt Nathanson and Colbie Caillat.

A range of tickets and packages are still available ranging from all-access 4 day pass to individual concert tickets.

Exclusive Discounts:

Discount Code:  EIGHTAT8

40% off Eight @ Eight Dinners
New Price:  $255 (from $425)
Description:  The Eight @ Eight dinners will be the ultimate All-Access sensory experience, featuring an exquisite coursed dinner paired with a premier appellation winery. Guests will also enjoy an once-in-a-lifetime performance by an up-and-coming artist at the head of the table during the dinner. Eight @ Eight Dinners available, include:
-Bottega & Chiarello Wines feat. Jillette Johnson
-Lucy at Bardessono & Hestan Vineyards feat. Lee DeWyze
-Hurley’s & Hill Family Estate feat. Vicci Martinez
-Jessup Cellars & Michelin rated Chef Perry Hoffman feat. Jon McLaughlin
– hope & grace & Brix feat. Scott Innes
-Ma(i)sonry feat. Eoin Harrington SOLD OUT

Discount Code:  NAPALOCAL

30% off VIP Welcome Reception 
New Price:  $122.50 (from $175.00)
Description: The All-Access Welcome Reception will set the tone for this luxurious weekend at Brix Restaurant & Gardens pairing contemporary French inspired California cuisine from Chef Cary Delbridge with a comprehensive collection of the valley’s finest wine growers and producers, including: Kelleher Family Vineyards, Swanson Vineyards, Groth Vineyards & Winery, Piña Napa Valley, and Elyse Winery. The VIP Welcome Reception is topped off with an intimate, acoustic performance by Platinum-selling recording artist, Blue October.30% off Afternoon Music Pass 
New Price:  $175 (from $250)
Description:  The Afternoon of Music, Wine & Food will feature intimate venues throughout downtown Yountville featuring acoustic performances by today’s hottest emerging artists. Each performance will be complimented by food and wine tastings from celebrated chefs and winemakers for a lively afternoon of the very best entertainment and epicurean experiences Napa has to offer.  Access to the Afternoon of Music, Wine & Food events include:
The Vintage Barrel Room Stage
Music by Alpha Rev & Noah Gundersen
Chef Demos & Food by Chef Michael Chiarello and Chef Chris Kollar
Wines by Chiarello Family Vineyards

Jessup Cellars “NoYo Stage”
Music by Scars on 45
Food by Chef Visconte
Wines by Jessup Cellars

30% off Late Night VIP Party
New Price: $160 (from $200)
Description:  Meet & mingle with the weekend’s performing artists, chefs, and winemakers at the After-Hours VIP Party hosted by Bottega Ristorante. This swanky, party environment will include late night bites, craft cocktails from Bulleit Bourbon, Tanqueray Gin, Ketel One Vodka, and Don Julio Tequila, and a live musical performance by a surprise guest!


30% off Gospel Brunch
New Price:  $122.50 (from $175)
Description:  The Gospel Brunch will feature a soulful brunch buffet of craft foods inspired for a passion for open-fire cooking provided by Chef Morgan Robinson of Smoke, and a champagne bar featuring Domaine Chandon.  This incredible brunch is complimented by a lively performance by Atlanta based roots-rock’n’soul artists Larkin Poe.


Make sure to get your tickets now and don’t forget to contact Pure Luxury for your private, chauffeured, transportation.

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